::: PROJECT :::
Converse - Heart of the City
::: CATEGORY :::
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Video|
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Motion Design
::: YEAR :::
2020
::: SYNOPSIS :::
Plus Minus Creative was tasked by Converse to craft a fluid and visually striking motion edit, "Heart of the City." The campaign highlighted the brand's legendary 70s sneakers, weaving them into the fabric of three iconic cities: Paris, Los Angeles, and Shanghai. Space Pony's mission was to develop a seamless, captivating and smooth video that would make a lasting impression on Wechat's digital audience.
01 :::
The Heart of the City
The story of three most recognizable cities in the world would each highlight a special shoe model tailored by Converse and bring it closer to young audiences in China. The animation would blend a fresh urban perspective of the Chinese youth and recognizable Converse design.
02 :::
The second part of the campaign
A while after the first version, Converse revisited their campaign with a dynamic animation highlighting key shoe models. Pony swiftly delivered smooth, falling animations tailored to the specific layout of each presentation.
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